In today’s world, it is a fact that internet is deep within everyone’s reach. It is important for every business to have a digital presence to make an impression in today’s marketplace. Digital marketing is a strategy that every business needs to help to turn their visitors to customers. Digital marketing comprises of all the marketing efforts that we use the internet. Businesses leverage many digital channels such as search engines, social media, email, and other websites to connect with their customers.
Why is digital marketing important for businesses?
90% of searchers haven’t created their mind up a couple of complete before beginning their search. So, when you have someone who knows the techniques that could help your business to go digital and make it among the top searches on the web you are likely to attract more customers. It is being noted that by 2021, the video advertising industry will grow about $22 billion. The impact of advertising via videos is gaining popularity among businesses and has also played a major role in increasing competitions among the top brands. Over 51% of the people who uses a smartphone have discovered a new company or product while making web searches. And this percentage is a huge amount of people, maybe in millions and this new company maybe even yours, if you get someone who could represent your business, or your product digitally. The importance of digital marketing can be now sensed with the huge amount of advertisements as well as social media pages.
What are the types or strategies of digital marketing?
There are various types of digital marketing. To begin with,
1. SEO (Search Engine Optimization):
SEO is a strategy, technique and tactic to organically increase the number of visitors to a website by obtaining a high-ranking placement in search results. SEO can be of many types, from the words on your web page to the way you represent your content that could be recognized by google. SEO matters a lot when you want your web page to appear among the top searches on google. SEO isn’t only about building search engine friendly websites, but also about how your content reaches to the audience you are targeting on.
According to research by Social Media today, Google is responsible for 94% of the total organic traffic. Moreover, the average google first-page content contains results that have about 1,890 words. So along with the quality of content, the quantity and the understanding also matter. When you want your webpage to be flashed on the first page of any search engine organically, you need to understand SEO. It is astonishing to know the fact that 50% of the searches made on Google has only about 4 words and to make your page stand out you need to optimize the content according to the visitors and also according to the way Google understands it. Also, with the increasing use of technology, the number of voice searches had tremendously increased from over a period from 2008 to 2017 by 3,400% which is absolutely a great difference. Therefore, SEO is important to increase your visitors as well as to make your website stand on top among the searches made on the web.
2. PPC (Pay Per Click):
PPC that is Pay Per Click is one of the leading features of digital marketing. It is a type of internet marketing where advertisers pay you for each click you get on the ads displayed on your web page. So you get money for just a click, isn’t that an amazing fact? Mostly, it is a way to buy visits to your site, and not gaining those visits organically. Search engine advertising as PPC is gaining much popularity these days. 66% of the buyer-intent keywords are paid clicks. There are many more facts to PPC. 64.6% of people click on Google ads when they are looking to buy an item online. So, PPC can be the biggest advantage to your business where you get paid for clicks on the ads displayed.
3. Content Marketing:
Content promoting may be a promoting technique of making and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. According to researches, it is found that 55% of marketers say that blog content creation is their top inbound marketing priority. One in ten blog post is compounding to create organic traffics as well as giving organic searches to the business company.
It is a fact that, according to various researches done, Companies that post about 16+ blogs per month has attracted almost 3.5 times more traffic than companies that post about only 0 to 4 articles per month. Content marketing is a strategy that could get you 3 times more leads than paid searches.
4. SMM (Social Media Marketing):
Don’t just do social be social. SMM is all about increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate more revenues and letting people know about your brand, not only in your town but worldwide. It is always of key importance in any business to know the buyer’s persona and plan the services accordingly.
Social media marketing is a strategy by which your business can start building brand awareness, as well as generating revenue from social media platforms like Facebook, LinkedIn, Instagram, and more by which you can know the analytics and plan your business to turn into a brand. SMM makes your brand highly-targeted, with near-universal reach, on various social media platforms.
Unlike most offline promoting efforts, digital marketing allows marketers to see accurate results in real-time. If you have ever placed an ad in a very newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There are no sure-fire thanks to understanding if that ad was accountable for any sales in the least. On the other hand, with digital marketing, you can measure pretty much any aspect of your marketing efforts. Contact our digital marketing agency in Hyderabad for further details about our services.
In today’s modern world digital marketing has become an integral part of most consumers and companies. More companies are planning to reach target audience on digital platforms, but many times they fail to achieve the desired results. One of the major reason for failure of digital marketing campaign is lack of proper planning and strategic approach to digital marketing. Read further for knowing about digital marketing strategies which can boost your digital presence.
Gone are the days of submitting website to directories and expecting leads. Like most people used to submit in directories like USA Directory, Dmoz, Yahoo Directory etc to get business. But today we have to think about overall strategy rather than only submission.
What is Strategy ?
In simple words, Strategy is a process of setting goals and defining the actions to achieve those goals. A proper strategy will help to achieve desired goals with optimal use of resources.
What is Digital Marketing Strategy?
Digital marketing strategy is plan of action to implement various actions (digital campaigns) on different digital platforms to achieve a desired goal. In other words, digital marketing strategy helps in defining actions, allocating resources to achieve a specific business goal.
Example of Digital Marketing Strategies:
Goal of Client : Improve Brand Awareness of Company.
Set of Actions : Set of actions which improve awareness of brand.
Set of Digital Campaigns: Create Google Display Campaign, Facebook Awareness Campaign, YouTube Campaign etc.
In above example we implement the different campaigns to achieve the ultimate goal of client. Resource allocation and other aspects are part of the strategy.
3 Elements of Digital Strategy
As per explanation of Richard P. Rumelt, strategy can be divided into 3 categories. Diagnosis, Guiding Policy and Action Plans.
We can use these principles in digital marketing as follows:
- Diagnosis : Knowing exactly what our present brand position in various networks and what’s our challenges.
- Guiding Policy: What kind of marketing we will implement, defining our structure and design of ads.
- Action Plan: Define various digital campaigns for each network and allocate resources.
Common Digital Marketing Objectives (Goals)
- Improving Brand Awareness
- Increasing the relevant traffic to website
- Generating more leads from website
- Increasing brand visibility on social media
- Engaging with target customers
Top Digital Marketing Strategies for Business Growth
Local SEO Campaign
The primary objective of this campaign is to generate traffic from Local Results from search engines. To implement this strategy you have to submit your business listing to Google My Business, Bing Ads and other local networks. By following the various guidelines and ranking factors, ranking can be achieved on top positions. This is help in generating traffic, calls, website visits and sales. We can use both Organic and paid methods to improve business. Using Local SEO Services you can enable your business to rank on top positions of Local Results.
Search Engine Optimization (SEO) Campaign
SEO strategy is implemented to achieve top rankings on organic results of search engines. In any industry customers start their journey from search engines and trust the organic results. So ranking on top positions of search engines can help in building brand authority and traffic.
Pay Per Click (PPC) Campaign
PPC Ad campaigns are used to generate visibility of brand and qualified visitors to website. In this campaign we can select specific keywords of our choice and bid a specific amount to appear on paid positions. The ad positions will depend on keyword matching, Ad relevancy, bid price and landing page experience.
In paid advertising, you can further use Display Ads, YouTube Ads, Mobile Marketing to increase brand awareness and lead generation.
Social Media Marketing Strategies
Most of the internet users are on social networks. If your target audience are millennials you can use social media or if your target audience are business executives/professionals you can target them on social media. Never miss the opportunity of interacting with your target audience on social media, as ultimately it is going to fuel up your brand visibility and traffic.
Popular social media networks for marketing:
- Facebook Marketing
- Instagram Marketing
- YouTube Marketing
- LinkedIn Marketing
- Quora Marketing
- Twitter Marketing
Email Marketing Strategy
It is still one of the most convincing strategies for conveying your message. Email marketing strategy is an efficient gateway for nurturing your business and gaining customers’ loyalty. With proper automation and funnel structure email marketing can be used very effectively for generating more leads and sales. Email marketing can be effective for companies of all sizes and industries.
Content Marketing Strategy
Content marketing is a strategy is to provide valuable, engaging and useful content to your customers. Instead of selling a product directly, with content marketing we can help the customers make an informed decision. Current stage is very much focused on a set of robust and behaviour of buyer’s journey. Conveying a message has become more popular to attract the target visitors. It is a continuous process to get the relevant content to meet with the niche. Thus, content marketing strategy has used to fill the gaps and let use make decisions based on accurate information.
These are the digital marketing strategies which really work! If you are still following traditional method for promoting your business, then it’s time to Go Digital and achieve business growth with digital marketing. Be smart and start grabbing attention of online audience and get high return over investment.
ITinfo Group has team of experienced and certified digital marketers. We can help your business grow with our unique digital marketing strategies. Call our executive 9959052728 and discuss your business requirements. We offer the best digital marketing services using the latest trends in marketing.
